In continued support to Panasonic, Kirsten was selected to lead a key initiative for the Smart Cities line of business in Denver to launch their Intelligent Highway platform. Her responsibilities included management of all aspects of campaign including strategy, budget, on-site client input sessions, environment staging and training, creative development and all production.

 

The end-to-end experience – Road Open Ahead – educated, inspired and demonstrated the boundless possibilities of Panasonic’s Vehicle to Everything (V2X) technology to Transportation Commissioners from the State of Colorado and the prestigious RoadX team.

 

Working from engineering and software briefings and data the experience was broken down into 5 digestible phases with videos, presenter scripting, live demos and environment tours – including a road test that literally put the VIP stakeholders in the driver’s seat. The event – developed in 6 weeks! - was an overwhelming success and became the model used for all subsequent on-site presentations to other state DOTs.