In continued support to Panasonic, Kirsten worked directly with the CMO to launch the first-ever enterprise-wide thought leadership campaign. She managed strategy, proprietary research, media plan, program activation and all content and creative execution.

 

The program – Disrupt the Status Quo – was based on an in depth proprietary research study with senior technology decision makers and millennial influencers across seven industries. The findings were promoted through paid, owned and earned media in a three-phase approach to attract through short form video teasers, engage with gated industry reports and convert with an email nurture stream.