In continued support to Panasonic, Kirsten led the development of their Press Conference presentation at the Consumer Electronics Show (CES) for two years running. Her responsibilities included leading input sessions with CEO and CMO, collaborating with show floor booth team, press conference stage production team and individual content providers and managing all creative development.

Kirsten's role included high-profile collaboration with Panasonic clients and VIP executives who were part of the presentation – including the global Chief Technology Officer, President of Panasonic Canada, Google, Amazon, Disney and Harley-Davidson senior executives. This included her working on-site with presenters during rehearsals in Las Vegas prior to the show.